The Graphic Design Idea Book: Inspiration from 50 Masters
Category: Books,Arts & Photography,Graphic Design
The Graphic Design Idea Book: Inspiration from 50 Masters Details
About the Author Steven Heller is the co-chair of the MFA Designer as Author program and co-founder of the MFA in Design Criticism program at SVA, New York. For 33 years he was an art director at the New York Times. He is editor of AIGA VOICE and contributing editor to Print, Eye, Baseline and I.D. magazines. He is the author of more than 120 books on design and popular culture, including Design Literacy, Paul Rand, and Stylepedia. He is the recipient of the 1999 AIGA Medal for Lifetime Achievement.Gail Anderson is a designer, writer, and educator. Anderson is the recipient of the 2008 Lifetime Achievement Medal from the AIGA, the 2009 Richard Gangel art direction award from the Society of Illustrators, and has lectured about design at organizations and conferences around the world. Read more
Reviews
Excellent resource. Every spread is one side art, one side short write up explaining the idea. It's perfect for students who don't like to read the home work. And it'll help them get out of their design box, try new techniques, understand the historical significance and precedent of "trends" they all seem to think they came up with. I assigned it as a text for my undergrad design students who did not get much out of wheelers branding identity or the advertising creative strategy... Book.
